chocomood
(Type)
Brand Identity / Package
(Advisor)
chocomood is a premium healthy chocolate brand that is looking to further people’s mental care. Chocomood provides an emotional feeling to people who are tired of stress. It is for modern people who are feeling a lot of emotions in their daily lives. There are various changes in our minds at times a day. "chocomood" will be a chocolate brand that people can enjoy depending on their mood in their daily lives.
chocomood
(Type)
Brand Identity / Package
(Advisor)
chocomood is a premium healthy chocolate brand that is looking to further people’s mental care. Chocomood provides an emotional feeling to people who are tired of stress. It is for modern people who are feeling a lot of emotions in their daily lives. There are various changes in our minds at times a day. "chocomood" will be a chocolate brand that people can enjoy depending on their mood in their daily lives.
SOCIAL TRENDS
After covid-19, people start to interest in healthy lifestyle and wellness, which impacts peoples food preference though.
SOCIAL TRENDS
After covid-19, people start to interest in healthy lifestyle and wellness, which impacts peoples food preference though.
LOGO VARIATIONS
Overall I tried to focus on how to show emotion visually. I explored emotional face character and color changing.
LOGO VARIATIONS
Overall I tried to focus on how to show emotion visually. I explored emotional face character and color changing.
BRAND GUIDELINE
In the name “chocomood”, there is a lot of circles, which represent the choco balls. Additionally, motion ball represents the emotional change. Each of the flavors has 2 contrasting colors, which means people’s current emotions and how it going to be changed.
BRAND GUIDELINE
In the name “chocomood”, there is a lot of circles, which represent the choco balls. Additionally, motion ball represents the emotional change. Each of the flavors has 2 contrasting colors, which means people’s current emotions and how it going to be changed.
FLAVOR CONCEPT
There are 3 flavors “coconut”, “pepper”, and ”mint.” Each of them is related to the moods, “calm. relax”, “energy”, and ”refresh.” Each flavor is represented by specific colors, which are related to moods. People can enjoy every moment they enjoy in their daily life and on holidays.
FLAVOR CONCEPT
There are 3 flavors “coconut”, “pepper”, and ”mint.” Each of them is related to the moods, “calm. relax”, “energy”, and ”refresh.” Each flavor is represented by specific colors, which are related to moods. People can enjoy every moment they enjoy in their daily life and on holidays.
STRUCTURE/ DIELINE
I include logo and graphpic elements in the logo same as. For the top of the flap I put the main color so that when you open it you can see the color. And also I include color information and mood notes that is about the emotion.
STRUCTURE/ DIELINE
I include logo and graphpic elements in the logo same as. For the top of the flap I put the main color so that when you open it you can see the color. And also I include color information and mood notes that is about the emotion.
